1 December 2014

The Movement for happier meals: One Feeds Two


I absolutely love it when readers get in touch with me or have something new and exciting they would like to tell me about!
A few weeks ago, the Lovely Eva over at Line Up Media asked me if I’d be interested in getting to know a bit about a successful charity called One Feeds Two. Immediately I liked the sound of it and did a bit of research. I didn't take long for me to ping an email back to her saying I'd love to get involved!
One Feeds Two is a really great charity. 
It's introducing the movement for happier meals- a programme in which they aim "to use hunger to end hunger" using the meals we buy everyday as a way to provide school meals to children in poverty.
You buy a meal from food companies that carry the One Feeds Two logo, whether it be your takeaway sandwich, ready meal in the supermarket aisle or your lunch at the local cafe, and in doing so, you are funding a school meal for a child in some of the most deprived areas. 
Its such a simple request that could provide such big changes to the life of a child and if carried out on a daily basis, could make staggering changes. 
Plus it all started in Edinburgh as Elephant Juice Food Company, selling delicious soups out the back of a van which were a real treat in-between my lectures on a cold rainy day in Scotland! 
In 2013, JP sold Elephant Juice in order to set up the One Feeds Two Foundation. 
A few days ago, he agreed to answer some of my questions so that I could share his charity will you all.

It’s a great concept and one that I fully support, so I would love it if after reading this post, if it’s something that inspires you and motivates you as it does me, to pass it on to others around you, spread the word and help JP out by buying a meal associated with the scheme whenever you can!
Tweet about it, spread the word to your local food companies and help create this new ethical standard.


Get Involved!!!





When did you start Elephant Juice? 

January 2012

Why do you think people were so behind Elephant Juice- what is it that appealed to them?

If I am being honest it is a number of things. We served really good fresh soup and wanted to produce the best soup possible. We also focused on really getting to know our customers and going the extra mile to keep them happy -  we held a free soup day on our first birthday which was obviously really popular! Finally, we founded the business on a really simple and tangible promise: One Feeds Two. Every time we sold a soup we provided a school meal to a child in poverty.

What was your favourite Elephant Juice soup?

That is a really tough question as it always depends on your mood! One of our best sellers, and also my personal favourite, was Chicken Noodle but I did also had a soft spot for Piri Piri Chicken as it had a bit more kick to it. 

What was your initial influence for One Feeds Two?

I had seen what Toms had done with shoes and their one-for-one model and thought it made a lot of sense to do the same with food. From there I bought a van, taught myself to cook and went for it. Every time we sold a soup we provided a school meal to a child in poverty.  After 8 months of trading our food business we had given an incredible 15,000+ school meals. Desperate to see the impact of all our hard work, I went to visit the projects we were supporting, accompanied by some of the Elephant Juice Staff.  Seeing kids getting into education as a result of the meals provided was life changing but we were not even scratching the surface of the problem. I knew I had to scale the impact of this simple idea. So I sold Elephant Juice and set up The One Feeds Two Foundation to make it easy for all food businesses to adopt One Feeds Two.


Were you influenced by your personal experiences?

Yeah for sure.

I spent a lot of my younger years visiting projects that my Dad’s charity supported in some really deprived parts of Eastern Europe in the late nineties.  This was a massive influence. When you see hungry children and people living in severe poverty those experiences really change your perspective.  In particular, I remember one visit to Romania. I had just bought a burger at McDonald’s in Timisoara and thought nothing of chucking away my lettuce and gherkin (what I then called ‘the green bits’) in the bin – I was a real salad dodger! Seconds later a street child started shouting really aggressively at me and dived into the bin, desperate for my unwanted salad bits. It was a humiliating experience and a real wake up call.

Do you have a particular story from your travels that influenced you to put One Feeds Two into action?

When Travelling in Kenya with Elephant Juice we met an amazing child called Daniel. He e was incredible Hwas incredible.  Hard working and ambitious, he explained to us that he wanted to be an engineer.  Behind his fun personality and his ambition to better himself, he had suffered some real hardship and challenges in his lifetime. He had lost his parents and had lived on the streets for a number of years. He was not able to attend school as he had to work and scavenge for food. Daniel was 13 when a feeding program started at his local primary school and it was then that he was able to return and complete his exams.  He is now attending secondary school.

How does One Feeds Two work?

It is a really simple idea. A food company puts our logo on their product or menu item.  Every time they sell that item they provide a school meal to a child in poverty.


Where are the majority of the school meals provided?

We work with 3 of the largest school feeing programmes, who operate in over 63 of the world’s poorest countries across Africa, Asia, South America and the Caribbean.

Who guarantees the meals at the other end of the process?

Our feeding partners regularly visit these schools to monitor and ensure the success of each programme, as well as reviewing their attendance records to determine the number of children being fed. 

Do you think that the increase in food philanthropy is here to stay? Does it really work?

Yes, I truly believe that companies now have to use their businesses as a force for good and customers expect them to do so. Increasingly businesses are looking to become more sustainable and embed generosity into their models and we have created a really simple way for them to tackle a very relevant social problem- using their customer’s hunger to tackle child hunger.


Do you think we can ever make a real dent to the numbers of those starving in poverty? Will it ever become ‘the standard?’

I must admit poverty and hunger is a really complicated issue that comes about for lots of reason and it would be over simplistic to suggest that One Feeds Two is a complete solution.

What we have done is focus on impact and getting the world’s poorest kids an education as hunger is one of the major obstacles that prevents this.

There are over 376 million of us eating every day in the UK and the US alone and in the developing world there are 66 million going to school hungry and another 61 million missing out as a result of hunger or poverty.

 The numbers are compelling. Just imagine the impact if we could all get behind One Feeds Two and make giving a school meal part of our daily routine.


What are your aspirations for One Feeds Two- how big would you like it to become?

It is fundamentally all about providing as many school meals as we can. The idea is accessible to both large and small food brands and by all coming together we can make a huge difference to the lives of thousands, if not millions, of children in the developing world.

Do you think you will get the big brands/supermarkets on board?

We are certainly trying our hardest to get their attention. Since launching the brand on World Food Day we have some really exciting meetings and introductions.  We just hope that some of these result in the idea being adopted. That said, it is an idea that all food businesses can do no matter their size provided they have a till system that can account for what they sell – and even if they don’t, like Peckham Market, they can support #TweetAsYouEat. Simply, the market donates a school meal every time their customers tweet a picture of a food item they buy.

 This is all a big change from your previous career- what challenges have you encountered trying to set up something on this sort of scale?

Ha – very true. I think you really just have to throw yourself at it and not be afraid of making mistakes. Running a startup you have to become a ‘jack of all trades’ learning about lots of different aspects of an organisation from admin and VAT, business development, strategy fundraising, marketing and PR… the list could go on and on. Having a legal background has certainly been really helpful but the key is to find good people who can help you in the areas that you are weak or have less experience of. You can’t do everything, so having a team of people who grasp the vision and support you making it happen is key. You also have to accept that it is a rollercoaster will real ups and down – it is often exciting and really challenging/scary all at the same time – but it is never dull!



How can we get involved in One Feeds Two?  Who supports the cause at the moment?

At the moment we have COOK doing One Feeds Two on select Christmas products and Rola Wala who trade in London and Leeds Trinity Kitchen -doing it on all their Naan Rolls.

You can spread the word to your friends and family in the food industry or tweet your favourite food business and ask them to adopt One Feeds Two.

Finally it is not just food companies who can donate meals. We all can. We have a donation page where our meal calculator tells you how many meals your donation will provide. We are asking individuals, offices and businesses to host a One Feeds Two Christmas dinner this season and donate a meal for every meal served. Amazingly it just cost 20p per school meal - just visit www.onefeedstwo.org/donate and it takes just a minute to use our fancy new payment gateway.

What’s next for One Feeds Two?

We are in discussions with some really exciting brands and are focused on getting them on board to champion One Feeds Two and help us really scale the impact we deliver. Keep an eye on our website and Facebook page where we announce all new partners that join our movement for happier meals.





1 comment:

  1. This is such a lovely concept. I hope he really does well with this. Brilliant idea!

    Katie <3

    ReplyDelete

Thank you so much for taking the time to comment. It's really appreciated and lovely to hear some feedback. Katie x